The Most Popular Web Design Trends For 2022 currently include visual eye-catchers such as color transitions, eye-catching fonts, and valuable features such as scroll bars and chatbots. We’ve compiled a list of twelve trends that we expect to often see in web designs by 2022.
12 trends that will shape web design in 2022
Overall, web design has continued to evolve in the same direction for years: a strong emphasis on mobile devices, easily consumable content, purpose-oriented interfaces, and reactive or interactive user interfaces. Simultaneously, advances in artificial intelligence have an increasing impact on web designers as new technologies become more accessible. Clearly, 2022 will continue various web design trends from previous years while not fundamentally altering the internet landscape. However, some trends indicate that user experience on platforms that want to help shape the Internet of tomorrow today will continue to improve.
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The web design of 2022 crave colors and, more importantly, smooth transitions between them. Color gradients are popular because they create a dynamic effect instead of dull colors, adding zest to a website.
Furthermore, they can be used in various ways: Fill in individual elements such as your brand logo, fonts, or the navigation menu with them. This design technique even governs the entire background on some websites. It is up to you and your site’s image to decide which type of gradient to use.
While some prefer bright, bold colors, others prefer a more understated look by combining white or black with a primary, secondary, or complementary color. You can create a wide range of color gradients on the ColorSpace website and copy the appropriate CSS code for your website.
Experiment with different hues and gradient directions until you find the ideal result for you.
Large and personalized typography
In 2022, big letters and custom fonts will be on the web design agenda. Homepages greet users with words and phrases that dominate almost the entire page and frequently cover elements aesthetically. This typography trend reminds us that our typeface can support design elements and convey information.
Fonts are also an essential tool for giving a brand its own identity. Big names like B. Coca-Cola, Disney, and Harry Potter create bespoke typographies that help them be recognized worldwide. Therefore, using a custom font on your website is something to think about.
Experiment with different colors and shapes. Images and other media can be inserted into letters as well.
3D interactive elements
Previously, three-dimensional figures or graphics did not play a significant role in web design. Those who wanted to add 3D effects to their web project primarily used videos for this purpose.
This static integration of three-dimensional content is about to be replaced by an exciting web design trend: Users increasingly encounter websites containing 3D elements that can be moved with a mouse click or a finger touch. This type of interactive object has enormous potential, particularly for e-commerce.
Customers can conveniently look at a product from all sides and angles to get the best impression of the goods – very similar to buying in a local shop, where you pick up and inspect the object of desire.
Three-dimensionality is also important in the following web design trend for 2022: Neumorphism (also known as “new skeuomorphism”) adds realism to website designs, which have become increasingly abstract. The modern approach should breathe new life into the very flat, map-based layouts in particular. The various UI components of the pages are displayed in a 3D-like style for this purpose by using lighter and darker shades in the design via CSS. As a result, the individual elements appear to protrude from the screen until they are selected by the user. And thus – at least visually – pressed in, giving the impression of realism.
Despite its popularity, this design trend has some drawbacks.
Users with poor eyesight, for example, have difficulty correctly grasping the fine dividing lines when viewing neumorphism elements. As a result, neumorphism with stronger contrasts is becoming more prevalent. Traditional graphics programs, such as Adobe Illustrator, are well suited for the task.
Alternatively, you can find a variety of offers on the web, such as Neumorphism.io, that will assist you in realizing the neumorphism trend.
Because shading is the foundation of neomorphic design, the web design trend is incompatible with dark mode web applications/apps. It is critical to consider which strategy is best suited to your project.”
The Dark Mode
The dark mode is a trend sweeping the web and the entire software industry. Users increasingly appreciate the availability of an alternative to the glaring display. Operating systems such as Windows, for example, include a dark mode, which can also be enabled in browsers such as Google Chrome. Bright interfaces are especially bothersome in low-light environments.
While you can now easily switch between programs and apps, most websites still greet you with a lot of white. However, this is not required.
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Micro-interactions are a UX design trend in which specific user interactions are accompanied by minor animation effects. This could be as simple as a Like button that rewards the user’s click with a movement effect or the smartphone vibrating.
Designs that are both Socially and Environmentally Conscious
In recent years, social and environmental issues have grown significantly in importance. This fact is increasingly becoming an opportunity for businesses to engage with customers and users more deeply and intensively. The corona pandemic has demonstrated the necessity and importance of active participation in the World Wide Web, whether through social media or your own homepage.
Sustainability efforts or social commitment are increasingly becoming more than mere afterthoughts. They have a far more significant influence on web design than they did just a few years ago.
Prominently displayed photos, videos, visualizations, or simulations are just as popular as a specific design directly related to the company’s or website operator’s efforts.
Scrolling Design with long/infinite Scrolling and Parallax Effect
The mobile trend has already had a significant impact on web content. The transition from clicking to scrolling is one of the most significant developments in this context. In general, the scrolling website is an old friend. However, design concepts such as parallax or infinite scrolling are trendy and popular in 2022.
Infinite scrolling enables website visitors to discover new content rather than clicking. When one information section comes to an end, the next one begins immediately. This method has long been used by social networks such as Facebook, Instagram, Reddit, and Quora to present content to users in a continuous news feed.
For a long time, “infinite scrolling” has been encountered in blogs, and it will continue to play a role in the future. Infinite scrolling is ideal for websites that contain a large amount of information. While a blog with 100 to 200 entries can be paginated without issue, the utility of pagination in large web projects diminishes as the number of information increases. It’s unlikely that a user will specifically request page 812 out of a total of 5,782 subpages.
On the other hand, infinite scrolling is used in conjunction with sophisticated algorithms that pre-filter the available information and present users with the most relevant entries first. However, website owners who want to capitalize on the infinite scrolling trend in 2022 should focus on a search engine-friendly implementation.
While Google had difficulty crawling scroller websites, infinite scrolling can now be safely implemented thanks to detailed design specifications from the search engine market leader. In any case, keep the following points in mind:
- Each subpage has its own URL.
- There is no overlapping content.
- Visitors must be able to quickly locate the items they seek.
- Loading time is a valuable
Google cites the demo website of Webmaster Trends analyst John Mueller as an example of a search engine-friendly implementation of infinite scrolling.”
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The Parallax Effect
Parallax scrolling is also not one of the most recent web design trends, but it is unquestionably one of the most popular right now.
For many years, the motion parallax effect has been used as a foundation for modern websites. The fact that the website’s individual layers move at different speeds creates a depth perception effect. In addition to the movement effect, the website should ideally include elements that prompt the visitor to take action.
Thus, parallax scrolling can be effectively combined with interactive storytelling.
The “Every Last Drop” page, for example, exemplifies this very well.
Individualized User Experience
One of the fundamental principles of modern web design is presenting web content to specific groups. The selection and presentation of content, particularly in e-commerce, should be based on the needs of potential customers. While abstract groups of people have been in the spotlight up to this point, the individual’s user experience will become more prominent in 2022.
The personalized website, where visitors can see content that suits their usage habits, will be a web design trend in 2022. Web analysis tools such as Google Analytics or Matomo provide the data foundation for a personalized UI by providing content providers with a comprehensive picture of how Internet users interact with web content.
WebXR enables Virtual and Augmented Reality.
Most users are familiar with virtual realities (VR) primarily through the entertainment industry: the computer games industry, in particular, invests heavily in the development of virtual reality glasses and corresponding games.
In recent years, there has been an increase in smartphone apps that use augmented reality (AR) as a playful concept and use the technology for practical purposes. For example, to plan the interior design of an apartment or to virtually try on clothes, the natural environment is combined with digital input.
The World Wide Web is now following suit. The W3C has created WebXR, which replaces the existing, albeit buggy, WebVR technology and allows browsers to display VR and AR content. If you have VR glasses, you can visit a website that has been programmed to be seen in three dimensions. You can navigate between menu items and content as if you were in a room. This could be of particular interest to the e-commerce sector in the future. Online stores can thus get a little closer to the in-store experience.
You can already try out WebXR on a Mozilla test page if you have the appropriate glasses.
Communication programs are not a new concept. Chatbots are derived from artificial intelligence (AI) research and are already used on company websites or online stores. These are typically small dialogue windows that accept user questions and display automatically generated responses.
Machine learning algorithms enable these to be personalized. The user has the impression that they are speaking with a live person who can answer questions. Chatbots are used as virtual shopping assistants or replace the traditional FAQ section. Chatbots are rarely intrusive and are typically activated through small interactive elements. This gives the user the impression that a web service employee is writing to them in real-time. He usually can respond to the request without leaving the website.
Since the success of Siri, Alexa, Cortana, and others, there should be less distrust of AI-controlled interlocutors. In most cases, however, chatbots are (still) nothing more than search bars that respond to search queries more dynamically. It will be interesting to see how far chatbots progress in 2022.
The importance of Speed/Performance grows even more.
Actually, speed is less of a trend and more of a fundamental principle of well-designed websites. It is becoming increasingly important.
This is due, in part, to the mobile revolution; after all, website operators want their websites to be easily accessible on mobile devices while consuming less space. The faster websites load, the better the user experience – this was true even ten years ago. The trend of removing time- and memory-intensive elements and working intensively with lazy loading to enable faster website use will continue in 2022.
Hosting a video on your own website can also slow down your video. I have shared a post specifically on this topic Why you should never host Videos on your own website?
Many other web design trends can be traced back to this point. Storage-intensive media are primarily avoided because of the increasing minimalism in website design, and formats that keep storage costs low are preferred. “Long scrolling” websites, which place all necessary information on a single scrollable page, benefit from the fact that only this one must be loaded – rather than several subpages later.
Furthermore, the increasingly popular ‘white space’ refers to the absence of elements that could slow down a website’s loading speed.
Other current design trends in modern web design, such as interactive animations, parallax effects, or a dynamic background, create a stir and improve (when used effectively) information absorption. Complex website design, on the other hand, frequently harms performance. Web designers must carefully consider which multimedia and interactive content adds value to the user and simply slows down the website. The general rule is that less is more, which does not always imply a return to flat design.
A website’s performance has a direct impact on the user experience. There must be a distinction between actual and perceived loading times. Delays are only problematic if the user perceives them to be so. As a result, web designers employ the following measures to compensate for longer loading times.”
Indicator of Progress
If the visitor must wait, he should be informed of the time length. The progress bar does not reduce loading time, but it can be more entertaining if designed appealingly. If the user is forced to wait, he should not be tempted to leave the page again. After all, as the lines have become faster, the modern Internet user’s tolerance range has shrunk.
Load the most critical elements first.
Websites should be coded to retrieve the content “above the fold” and display it in the browser. These are the sections of the page that the viewer can see without scrolling If this content is available, whether or not additional content (“below the fold”) is loaded later.
When images embedded as Progressive JPEG are loaded, the final resolution does not build up from top to bottom.
Instead, the interlaced process is used: the viewer is first shown a low-quality preview image, which is gradually refined until all of the data for the desired image quality has been loaded.
More tips for improving website performance can be found in our website optimization article.”
In summary, videos, photos, and gimmicks of all kinds should be of high quality, unique, and relevant to the user, just like content. Furthermore, it makes sense that such content is only loaded when the visitor requests it. Well-structured websites that are free of unnecessary data ballast benefit mobile devices or slower Internet connections.
WebAssembly (Wasm) is a relatively new language that, thanks to precompilation, can be executed very quickly in the browser. Although the standard is not widely adopted, all modern browsers can support it.
What will web design entail in 2022?
2022 web design emphasizes visual individuality and entertainment to counteract the corona blues. Color gradients, large typography, and interactive elements are just a few of the features that websites of the future hope to have. Furthermore, developments based on mobile adaptation in recent years can be observed.
Websites must become even more efficient and user-friendly to compete in the online market, whether on a PC, tablet, or smartphone. The bulky, slightly cluttered designs of the 2000s have long since vanished; the human eye has had enough of them. The new maxim is to focus on the essentials.
User-friendliness, also known as “usability,” will be very popular in 2022. Responsive web design, which is crucial in the mobile market, is critical for this trend and emphasizes technical flexibility while considering the user’s end device. As a result, modern web design implies that a website reacts efficiently to the user’s device and presents itself accordingly.
Responsive web design is purposefully planned so that websites can confidently respond to new or previously unfamiliar systems. Furthermore, web designers are no longer limited to developing for browsers; many of the most well-known website providers enable easier mobile use through their own apps. Some web design buzzwords will stick with us until 2022.
On the one hand, the Internet of Things recognizes the increasing digitization of daily life and seeks to provide users with even more interaction options. Significant advances in AI research, on the other hand, indicate that automated web services are improving; web designers should try to make full use of this area as well. The targeted integration of interactive 3D effects and VR/AR elements is one of the most important new trends.
Both techniques make web projects more interactive while also establishing critical visual stimuli. The principle, however, remains: Less is more!
Another significant factor that will substantially impact web design in 2022 is the growing social and environmental consciousness. The enormous social and media interest in topics like climate change and the Corona crisis demonstrates how important it is for businesses to get involved. Despite technological advancements, such topics continue to characterize website design.
Check out the Top 5 Latest in Web Design Trends of 2021.
Web Design Trends and Reversals
Trends in web design rarely exist in a vacuum, but they have opponents who take a particular design element in a different or even opposite direction. Countertrends can emerge as a reaction to specific trends as they become more visible. To stand out today in the Internet landscape of tomorrow, web designers frequently rely on a countertrend.
Here are a few examples of trends and countertrends that we will see in exciting interactions in 2022.
|Stock images are professional images from stock agencies that can be integrated into various websites; they are a secure way to decorate your website.||Individual or authentic images that exude closeness and depict people or businesses as they indeed are to address visitors as personally as possible.|
|Symmetrical shapes, box shapes, and ‘flat grid,’ for example, B. Websites that are strictly horizontal-vertical in design and are very easy to navigate and use; these pages adhere to the tried and trusted ‘rectangular’ nature of HTML and CSS.||Asymmetrical forms, experimental designs, the ‘Broken Grid,’ just innovatively designed web interfaces deviate from standard conventions and strive for individualism and playfulness.|
|In one-page designs, all critical information is presented on a single page. The user is saved as many clicks as possible; it is preferable to let the (increasingly mobile) user scroll rather than click. Specific standard layouts predominate here, particularly for digitally operating businesses.||Web design trends that want to return to the principles of Internet interfaces from the 2000s (“web brutalism,” minimalism, text-based) or technically innovative menu bars and buttons that are still required for website navigation. But are not bulky even for mobile use (Hamburger menus, micro-interactions).|
|Colorful color design and intense complementary colors that add a splash of personality to a website; Furthermore, color symbolism or color associations are consciously used (blue for digital products, green for charitable organizations, pink for cosmetics, etc.) to subconsciously ‘pre-color’ the page for the user.||Color minimalism and plenty of white space are used to detract as little as possible from the information being communicated. Strictly two-tone websites (“Duotone”) prioritize usability over complex color design. Brands and symbols, on the other hand, frequently attract more attention.|
Usability and lean UIs are combined with visual and interactive highlights in the web design trends 2022. Color gradients and eye-catching typography turn websites into digital eye-catchers, while 3D objects and scrolling effects bring new life to the sometimes-abstract online world. Of course, this year, every web designer’s agenda includes fast access and optimal cross-device display.
Modern web design provides new opportunities to create websites that entice you to stay awhile – without being overburdened. Never forget: trends change, new technologies emerge, but the user will always be in the spotlight in the future. As a result, the presentation should always be tailored to the target audience and content. If you create your own website or update an existing one, some of the web design trends for 2022 should inspire you. This is how you adapt your website to meet the needs and expectations of the future. Do you like any of the web designs above? Check out our services and contact us now. We are providing all of these web designs.