How to create a successful blog from scratch | Complete Guide of 2022

Pinterest LinkedIn Tumblr

Do you want to create a successful blog? Creating a blog is undoubtedly one of the best ways to transform your passions and skills into a real business.

I, for example, have always been passionate about the web. I have started creating a blog focused on my passions and skills in 2018.

The blog in question is the one you are reading right now: WPProHelper.

From 2018 to today, it has become the reference point in Pakistan on WordPress, with over 50+ updated guides and thousands of unique readers a year who want to learn how to create a blog.

So, if you are wondering about starting a blog to earn it still makes sense, the answer is yes!

But where is the catch?

The trick is in the preparation!

If you want to create a blog, first of all, you have to:

  1. Understand what the purpose of your blog is.
  2. Identify the right market niche.
  3. Gain the skills you need to make your blog successful.

In the case of WPProHelper, the blog’s purpose is to disseminate information on the world of websites to make everyone aware of my skills and those of my team.

The market niche comprises all those who want to create a blog (or another website) for their business.

Finally, the necessary skills that I acquired are the ones I will teach you in the following 12,720 words (!!!) of this super guide.

So, let’s roll up our sleeves and get you online too effectively, quickly, and economically.


How to create a blog: theory, practice, and strategies.

How to create a blog: theory, practice, and strategies.

Unlike other guides on the net, before explaining how to create a blog, spend hours defining strategies and meticulous technical details to you. I decided to explain it to you as I would like to learn it.

No frills and going straight to the point!

For this reason, I have divided this guide into two parts.


In the first part, I want to clarify immediately:

  • what is a blog,
  • which pieces make it up
  • and how these pieces interact with each other.

Then I will immediately explain the practical actions I would take to create a blog from scratch, starting from a premise. You already know what topic I want to deal with and what goals to achieve.

Therefore, you will understand the necessary steps to open a blog to generate traffic and earnings.


However, in the second part, I will tell you about monetization strategies and methods to make your blog popular.

I will give you advice on how to choose the topic of your blog to reconcile your passions and skills with the interests of the readers.

You will find out how to choose the best keywords to focus on and develop an editorial plan.

Finally, you will learn how to promote your blog to achieve your goals.

To understand how this path develops clearly, it is necessary to make a small introduction and understand what is a blog is actually.


In short, everything that can be told and explained using text, audio, and video can become an article on your blog.

Therefore, a blog is a collector of content that may be of interest in some way to more people.

If this interest exists, there will be those who search for such topics on Google, and as your articles are clicked to be read, Google will rank them in the search results.

So to generate traffic with a blog, you create content that may be of interest to other people.

They search for them on Google, and Google suggests YOUR content to HIS visitors.

If these people then click on your articles, they become your visitors.


Is it better to create a personal blog or create a company blog?

personal blog or create a company blog

Given the great flexibility of a blog, you can use it to promote your company to spread a topic that is particularly close to your heart.

When issues related mainly to one’s passions, lifestyle or experiences are addressed, we speak of a personal blog.

A personal blog has these characteristics:

  • It is written by a single author.
  • It can contain personal life stories.
  • It allows you to express your opinions and show what your values ​​are.
  • It helps you build a community of like-minded people.

The corporate blog, on the other hand, has a more commercial purpose and can be characterized by:

  • Various authors.
  • Relies on the company’s website.
  • Create greater brand awareness (brand awareness).
  • It is used to promote one’s products.
  • Allows you to create an authority to increase customer confidence in the company.

Therefore, the personal blog aims more at the creation of its own identity. In contrast, the corporate blog serves more to promote a business.

Some blogs are borderline between two categories, like a freelancer who decides to create a blog to talk about your profession.

In this case, it is straightforward for the work and personal spheres to intertwine. Therefore the personal blog becomes an opportunity to promote one’s career.

By telling who you are, you can bring out your values and show that these are also reflected in your business.

But one thing must always be clear: talking only about yourself can make you appear self-centred and dull, and no one will want to read your articles.

On the other hand, you also pass on teaching, advice, and something useful for those who read you in your stories. Your content will become much more enjoyable.

Remember that a blog is intended for readers and not for the blogger himself!


What do I need to start a blog?

What do I need to start a blog?

To create a blog of any type, you need 7 key components.

Here’s what they are:

  1. Domain: this is the www address of your blog.
  2. Hosting space: this is to contain your website files.
  3. WordPress CMS: or the free software you need to create your blog.
  4. Theme or Template: these are the feature-inclusive graphics that will determine the look of your blog.
  5. Plugin: these are add-on software that extends the functionality of WordPress.
  6. External services: such as Google Analytics which helps us to monitor how many people visit the blog and what content they read.
  7. Contents: that is, all the articles you publish on the blog.

These are the authentic “physical” pieces. (so to speak) used to create a blog of any type and with any goal.

In the next section, I will explain one by one, what these 7 components are and how they interact with each other so that the technical part is clear to you immediately.


Better to open a blog for free or for a fee?

There are tons of platforms that allow you to create a blog for free, including Medium, Tumblr, Blogspot, etc.

It might seem like an unmissable opportunity, but the problem is that this solution is suitable for those who must NOT do business.

Bloggers, Tumblr, and the like are suitable for anyone who just wants to pursue a hobby in their free time, certainly not for an online business.

Opening a blog quickly and at no cost with these free services does not guarantee professional results.

Suppose you want to get visibility for your company, generate leads, and make constant income from your project. In that case, you need to have your personalized www domain, cultivate it and make it grow.

By creating a free blog, the only one to have the advantages will be the service you will have used. It will already be too late when you understand that it is better to create your professional blog right away.

For this, I strongly advise you to:

  • create your blog,
  • by registering YOUR domain,
  • connected to a hosting space of YOURS.

I tell you this because I have always thought that starting a blog is a bit like buying a house.

And buying a house, in this metaphor, costs very little!

Let’s talk about less than $ 100 for a house of your own that you can decorate however you want and whenever you want.

A house can become a palace so large that it generates traffic, contacts, and sales forever.

Finally, the best thing, in my opinion, is that create a successful blog. It is truly within everyone’s reach: rich and poor, beautiful and ugly, hairy and bald.

It is one of the most democratic ways in the world to voice our creativity and materialize our ambitions.

Said this…

Now it’s time to make your dream come true!


11 steps to follow to create the perfect blog

If you want to know how to create a functional, fast, beautiful blog that can generate traffic, leads, and sales; you have to follow these 11 steps.

11 Steps To Follow To Create A Blog:

  1. Register domain and hosting space.
  2. Install SSL certificate on the Domain.
  3. Install WordPress.
  4. Correctly configure your site.
  5. Install a blog theme.
  6. Install Elementor.
  7. Create the essential pages.
  8. Create the navigation menu.
  9. Publish an article + Categories and Tags.
  10. Optimize the site.
  11. Publish the blog.

As you can see, the list is substantial.

As promised, I have collected 5 years of experience in this content.

So I highly recommend that you save this guide as a favourite and come back to it repeatedly.

Now, I’ll put on the WordPress technician’s hat, and I’ll explain, step by step, how to create a blog of success all yours!

STEP # 1:

Register domain and hosting space

If you want to build your house, you must have land to raise the walls. The same is true if you’re going to make a blog from scratch.

To create a blog, you must have land on which to build it!

This “land” is called hosting.

But to find out where this land is, we need an address.

The internet domain is a valuable address for finding your land (hosting).

There are hundreds of sites offering hosting and domain registration services. Many of them allow you to purchase both at the same time.

Choosing the exemplary service is very important if you want to create a blog done right.

Would you build your house on the sand? Of course not, and here’s why you shouldn’t make your blog on poor-quality hosting.

For this, now I will propose you 3 solutions below.


Hostinger is the first hosting service that I present to you.

Visit the Hostinger website.

I start from Hostinger because it is one of the best providers currently on the market.

The assistance is excellent, and they will help you solve any problem quickly and with outstanding professionalism.

The last important thing with the Hostinger, you will get the free Domain, for 1 year!

To purchase hosting on a Hostinger, including the free Domain, follow these steps:

  1. Go to the Hostinger and select the web hosting plan of $2.99/month. The Hostinger is currently offering discounts on hosting plans.
Select the web hosting plan

2. Select the plan of 48 months to save $432.

screenshot 2022.03.27 00 07 16

3. Select the Payment Method and enter the card details. With this Plan, you are getting a free domain name and SSL certificate + website setup.

screenshot 2022.03.27 00 09 07

4. Click on “Submit Secure Payment” and that’s it. You’re done!

You will receive an email with all the details of your plan, including links and passwords to access your user area and the management panel of your webspace.


At this point, the first step is done!

You have purchased hosting and Domain to create your blog.

Now, you have to configure some critical settings within the webspace.

Go on…

STEP # 2:

Install the SSL certificate on your Domain

Now that you’ve purchased the hosting, you probably want to get your hands on it and start building your blog right away, but there are still some essential steps to take.

The first step to making your blog secure and avoiding hassle later is to install the SSL certificate.

This setting will transform your Domain from HTTP to HTTPS. Ensure that the transmitted data is encrypted and protected from any malicious persons trying to steal personal data, passwords, bank details, etc.

If you’re not sure what I’m talking about, look in my site’s browser bar, and you’ll see a padlock next to the Domain.

Also, you can see my URL is and not

There is an “s” after my HTTP which stands for security …

If you have purchased Hostinger hosting, you must log in to the hPanel.

hPanel is one of the most popular hosting management panels and is also reasonably practical to use. Other hosting companies have cPanels but Hostinger has its own hPanel with a user-friendly interface.

Here you will find many options that will one day be useful to you, such as:

  • the creation of email addresses with your domain (such as ),
  • backup management (critical!),
  • database management
  • and so on.

Proceed like this:

  1. Login to the dashboard and click on SSL in the above menu.
screenshot 2022.03.27 00 21 14

2. Here you can install the SSL and force the HTTPS connection. It is already installed on WPProHepler.

screenshot 2022.03.27 00 23 05

…and this is all.

The SSL certificate will automatically activate on your site.

STEP # 3:

Install WordPress

Now everything is ready to move on to the next part: WordPress installation.

Suppose you have chosen the hosting that I have recommended to you. In that case, it will be straightforward to install WordPress, and it is a matter of very few minutes.

Below I will explain how to install WordPress on the hosting. I recommend using the quick procedure (1-click).

If you prefer to follow the manual method instead, I recommend that you read my complete guide on installing WordPress.

Go to the Dashboard of your hosting account and click on “Manage” hosting. Search for the Autoinstaller and click on it.

screenshot 2022.03.27 00 27 51

Select WordPress and the domain on which you want to install WordPress.

From this point on, the procedure is very similar:

  1. Select the Install this application button, and you will find yourself in front of a screen with some data to fill in.
  2. Under Domain, choose the version you prefer to use:
  • I suggest the one with HTTPS, and then you decide whether or not to use the www prefix.
  1. Leave the Path field blank. Otherwise, WordPress will be installed in a subfolder (for example, my site. it/blog, but we are interested in installing it in the root folder).
  2. The Settings section allows you to create a user to access the WordPress Dashboard, i.e., the screen where you will completely manage your blog.
  3. Caution: Choose a secure username and password. Never use the username “admin” or similar. Instead, choose a nickname, preferably including letters and numbers or even symbols.
  4. The password must be secure, so you can use the password suggested by the system (click on Show password to view it) or rely on an automatic online password generator.
  5. And now save all this data, please, do not lose it because you will need it shortly to start creating your blog.
  6. Further down, be careful not to activate Multi-site.
  • This setting is for those who manage multiple websites. Even if you create more and decide to use this feature, you can permanently activate it in the future.
  1. Finally, as for the advanced settings, let them be managed automatically.
  2. Click on Install Now, and in a few minutes, everything will be ready.

Now that WordPress is properly installed let’s go straight to configuring the main settings.

STEP # 4:

Correctly set up your blog.

Once the installation is complete, you will be shown the links to view your site and access the WordPress Dashboard, which is the site’s administration area.

Have you already closed the window and don’t know where to retrieve them? No problem!

Simply type your Domain into your browser’s address bar to see your site.

A very sparse page will open to you with very little content. We will turn this basic WordPress installation into a great blog.

Instead, enter the WordPress Dashboard type /wp-login.php immediately after the Domain.

This will open a login page to enter the WordPress username and password chosen during installation.

Log in, and here we are behind the scenes.

Configure some critical settings right away:

  1. The first thing to do is choose the site’s name and the motto (the subtitle).
  2. From the menu on the left, select Settings> General.
  3. Fill in the Site Title and Motto fields by entering the name you want to give to your blog and a subtitle, a sort of slogan that represents you.

There are other settings on this screen that I suggest you check out:

  • First, make sure that the “S” of HTTPS is present under the WordPress Address (URL) and Site Address (URL) entries.
  • If there is only HTTP, you can add it.
  • Then check:
    • email address,
    • the language of the site,
    • the time zone,
    • and then save the changes by clicking on the button at the bottom of the page.

Now let’s go and hide your new blog from Google’s prying eyes.

“But how?! So how will people find my blog? “

For the moment, nobody should find you, as your blog is not yet ready to be visited. When everything is prepared, we will ensure that Google indexes your pages and everyone can find you.

For the moment, then:

  1. go to Settings and enter the Reading section.
  2. Check the box Discourage search engines from indexing this site and save the changes.

And you’re okay with that too!

Now let’s apply another important SEO setting, which concerns the URL structure of your blog.

You need to apply this setup right now that you haven’t published any articles yet, doing it later would be a lot more complicated:

  1. Then, go to Settings> Permalinks and select the Article Name option.
  • This setting will ensure that article URLs are built from the title without including categories or dates.
  1. Again, save your changes.

The last configuration you need to take care of before starting is comments.

Here’s what you need to do:

Go to Settings> Discussion.

Here you can define how to manage user comments on your articles and apply rules to protect yourself from spam.

Some options are valid by default for all articles in the Default settings for publishing.

  1. First of all, allow sending comments.
  2. It also activates pingback and trackback.
  • Pingbacks and trackbacks are alerts that you receive whenever a blog adds a link to your post or that are sent when you link to other blogs.
  1. In the Other comments settings, check the box. The author of the comment must enter their name and email address, so to comment, it will be necessary to fill in a form with name and email.
  • Comments to articles can be closed after a certain number of days, which you can specify in the appropriate box.
  1. Under Comments should appear with, select most recent, so visitors see the new comments right away without trolling to the bottom of the page.
  2. Activate the function to receive an email every time someone posts a comment,
  3. Then check the box to manually approve comments. This will reduce spam.

You can also use the boxes to enter “dangerous” words for added protection. When such terms are found in the comment, it is either put in moderation or thrown away.

These are the most important options when it comes to comments.

But take a look at the others, too, to further customize your discussion area.

Remember to save your changes and now let’s move on.

STEP # 5:

Install a blog theme (Hello Elementor)

Hello Elementor

Now is the time to install a theme for your blog.

A WordPress theme will allow you to define the look and feel of a website, and there are tons of ready-made themes that you can install for free or for a fee.

You can also look at 45 Best One Page WordPress Themes of 2022

Themes allow you to have a graphic template for your pages and usually include helpful features for your specific type of website.

For example, a restaurant website theme may not only look good in this category, but it may already include a table reservation system.

The theme, therefore, offers you a ready-made template, which you can undoubtedly customize, but which inevitably puts limits on you.

However, there is a system that allows you to create pages without any limits, and that is the use of age Builder.

– What is a Page Builder:

With page builders, you can create many different pages, placing the elements that compose them exactly where you want.

And it’s straightforward to use too!

For Elementor you can check The Best Elementor Templates For WordPress.

For that, I suggest you use this system to create your blog.

However, any WordPress site needs a theme to work, so I’ll show you how to use the element or page builder together with the hello there.

– What is Hello Theme:

Hello is a hyper minimal theme, and using it (without Elementor) to create a site is not recommended, in my opinion.

But if you use it with Elementor, you can unleash your creativity without any limits.

How to install Hello Theme:

  1. From your WordPress Dashboard, in the left menu, select Appearance> Themes.
  2. Click on the Add New button.
  3. Type Hello in the search field.
  4. Find the Hello Elementor theme in the search results.
  5. Click on Install.
  6. Once the installation is finished, click on the Activate button.

Your theme has now been applied to your blog. If you view your site now, it will be even leaner than before!

But don’t worry, because now you will literally start shaping your project.

STEP # 6:

Install Elementor

Install Elementor

As I already mentioned to you, you will use the Elementor page builder to build your pages. And now, let’s go and install it.

Elementor is available in the free version and in the Pro version. The difference is in the available features, much richer in the paid version and certainly more suitable for a serious project.

To use Elementor Pro, you’ll still need to install Elementor Free, so here’s how you need to do it.

Always go to the menu on the left of the WordPress Dashboard and click on Plugins.

This is the section from which you can add various features for your blog. From those helpful in managing your site to those that will make your blog more beautiful, interesting, and engaging.

How to install Elementor:

  1. Click on the Add New button ;
  2. Type Elementor in the search field;
  3. Find Elementor Website builder in the results and click Install Now ;
  4. When the installation has finished, click Activate.

If you want to use Elementor in the free version, you can stop here and move on to the next section.

If you decide to use Elementor Pro instead, which I recommend, do the following.

Buy Elementor Pro on the official website.

Different plans are available based on the number of websites you want to build.

Once the purchase is complete, you will access your customer area and download the plugin, which you will then upload to WordPress.

Follow these steps:

  1. Go to
  2. Log in to your user area;
  3. From the My Account page, click on the Download Plugin button ;
  4. Save the zip file to your computer;
  5. Access the WordPress Dashboard;
  6. Enter the section Plugins> Add new ;
  7. Click on Upload Plugin ;
  8. Choose the zip file you just downloaded from your computer;
  9. Click on Install and then activate the plugin;
  10. From the WordPress dashboard menu, go to Elementor> License ;
  11. Click on Connect & Activate ;
  12. You will be redirected to a page where you can log into your Elementor account;
  13. Click on the Connect button.

At this point, your license is active, and you can start creating your pages.

Remember that Elementor Pro also needs the Elementor free plugin to work correctly, so never disable or uninstall.

STEP # 7:

Create the essential pages of the entire blog

You now have everything you need to get started creating your blog.

First, you need to create the pages that make up the structure of the whole site.

Even if it is a simple blog, it cannot consist solely of articles. That is, you publish those contents regularly, and you update them periodically.

It is also essential to have some static pages, which remain almost always the same over time, in which:

  1. you will enter the primary information concerning you,
  2. in which you will present any products or services,
  3. the contact page,
  4. and so on…

Thanks to Elementor, you will create original pages full of exciting features.

Go to Pages> Add Page from the WordPress menu to create a new page.

Edit with Elementor

Write a title for the page, then click Edit with Elementor.

You will find all the elements that you can insert into it on the left.


Explore this section because you will find all kinds of content, from the simplest ones such as text and images to other more particular ones, such as:

  • timer,
  • flip box,
  • photo galleries,
  • Google maps
  • and so on.

These elements are called widgets.

Choose the widget to insert and add it to the page.

When a widget is selected, the customization options will appear, which change depending on the item.

Here you can, for example:

  • set colours,
  • dimensions,
  • choose the font,
  • activate animations,
  • set wallpaper etc.

Elementor also allows you to create sections with multiple columns inside them to place elements side by side.

Place elements

To create a new section, click on the “+” symbol and choose the number of columns and the aspect ratio between the dimensions.

All elements can be dragged and placed anywhere on the page.

To see the final result, click on the Preview button.

Your blog is starting to take shape!

Remember to save your changes by clicking on publishing when you are done.

Now it’s up to you to create your pages. But don’t think about the contents for the moment. You can define those later.

For now, just focus on the structure and insert the Latin for pagination as a placeholder for the texts.

Latin for pagination is a Latin text called Lorem ipsum, from the first words that compose it. It derives from writing by Cicero, which was later altered. It is used by graphic designers, developers, and typographers. It is beneficial for shaping your pages before even writing the final texts.

Then create the structure of the following pages:

  • Home page– serves to present your blog, explains what it’s about, contains elements that capture attention;
  • Who I am (or Who we are if you work in a team) – talk about yourself and tell your story;
  • Products / Services– present your products or services, describe their characteristics;
  • Contacts– enter the information to contact you.

Also, create the Blog page, but leave it blank. This page will serve as a container for all your articles, and WordPress will populate it automatically.

Now that you’ve created all the pages go to Settings> Reading in the WordPress Dashboard menu.


From here, you can set which page to show as the Homepage and which blog page should be.

Follow these steps:

  1. In the Your Homepage shows section, select a static page ;
  2. Under Homepage, choose your Home page from the drop-down menu;
  3. Under the Articles page, choose your Blog page from the drop-down menu;
  4. Choose the number of articles to show on the blog page;
  5. Under For each article in the feed, include, choose Summary (this will show only an excerpt of the writing on the blog page);
  6. Don’t uncheck the box for search engines yet. First, you need to create the content;
  7. Save your changes.

Create a header, footer, and sidebar

To complete the structure of the pages of your site, you also need other elements, in addition to content, namely:

  • header– the upper part where the logo and menu are located
  • footer– the lower part with information on the activity and valuable links
  • sidebar– the sidebar with links and call to action

Elementor offers you the ability to create these elements and use them on all pages.

To create your blog header:

  1. Go to Template and create an element by clicking on New ;
  2. Select title and assign a name to the component;
  3. Click on Create template ;
  4. Choose one of the many models available;
  5. Click on Insert.

Now you need to insert your site logo:

  1. In the WordPress dashboard, go to Appearance> Customize and enter Site Naming ;
  2. Click on Select the logo and upload your image;
  3. Then click on Select the site icon to insert the favicon.

The favicon is the symbol that appears in the title bar in browsers. And is displayed in the list of favourites saved by the user.

Since this image will be tiny, it will need to be sharp and have high contrast.

To create the Footer, the procedure is similar to that seen for the header:

  1. Go to Template and create an element by clicking on New ;
  2. Select Footer and give the piece a name;
  3. Click on Create template ;
  4. Choose one of the many models available;
  5. Click on Insert.

There are several systems to add a sidebar to your blog pages instead.

If you’ve chosen a theme that uses sidebars, you can create it from the theme’s functions.

How to insert a sidebar on your blog:

  1. Create the new page with Elementor;
  2. Click on the “+” to create a new section;
  3. You can choose between the structures with the sidebar on the right or left;
  4. Select sidebar from the Elements section and insert it in the space dedicated to the sidebar;
  5. Select the sidebar to use by choosing it from the drop-down menu;
  6. In the remainder of the page, enter your content instead.

Unfortunately, the Hello theme does not allow you to set a sidebar.

For this reason, you have to work with Elementor’s Theme Builder feature to create one.

Follow these steps:

  1. Go to Theme builder ;
  2. Select Page to create a template to use on pages;
  3. Add a new section by choosing those with the sidebar on the left or right;
  4. In the space dedicated to the sidebar, enter all the elements you want to appear;
  5. In the area devoted to contents, insert the Post content widget;
  6. When you save the page, choose Page and All. This way, your Template will be applied to all of your pages.

The sidebar will already be included, and you will only have to enter the contents.

STEP # 8:

Create your blog’s navigation menu

blog's navigation menu

The blog menu defines its primary structure, and therefore it must be clean and orderly.

It will allow the visitor to navigate all sections of the site with ease and, therefore, find what they are looking for without worrying.

Create the menu like this:

  1. Go to Appearance> Menu ;
  2. Click on Create a new menu ;
  3. Assign a title to the menu, for example, “Main menu”;
  4. Click on the Create menu button ;
  5. From the list of pages on the left, select Show all to view all the pages you have published and select the ones you want to add;
  6. Click on the Add to menu button ;
  7. Drag the added pages into the Order you prefer;
  • If you drag a page slightly to the right, you will create a submenu with this item inside it;
  1. In the Settings section of the menu, activate the Main menu box ;
  2. Save your changes.

I suggest you put the menu items in importance and leave the Contacts item last.

This is simply a practice used on the web, and precisely because this habit exists, it is better not to twist the rule.

Sometimes being original is an advantage. Others (as in this case) will only cause confusion in the visitor, who will have a more challenging time finding what he is looking for.

STEP # 9:

Publish an article + Categories and tags

Now everything is ready to start creating some articles.

For now, also, in this case, generate test articles using Latin for pagination.

To create a new article, follow these steps:

To create a new article, go to Articles> Add New from the menu on your board’s left.

Alternatively, you can go to the top toolbar (the top bar ) and click + New.

This button automatically creates a new article.

If you position your mouse over it, you will see that you can create a new article and a new page, a media file, or a user.

To create the articles, I advise you not to use Elementor.

Instead, use the standard WordPress editor, also called block Editor.

The operation is similar to that of Elementor because it always involves adding various elements on the page and then inserting the content and personalizing them, but the functionality is much more limited.

In any case, there is no need for significant graphic effects or complex layouts in the articles, so use the WordPress block editor with confidence.

By clicking on the “+” symbol, you will see all the blocks that you can insert.

Add a few paragraphs, all with dear Lorem ipsum, insert some images, lists, titles …

Then move to the sidebar on the right.

If you don’t see it, click on the gear button at the top right and ensure you’re on the Block tab.

Here, you will find options to customize your selected block, such as colours, sizes, etc.

The options will differ depending on the type of block.

After customizing your blocks, move to the Article tab still in the sidebar on the right.

You will find the article publishing options.

Let’s see the most important ones:

  • Visibility
    • public (everyone can see it);
    • private (only logged in users can see it);
    • password protected (the content will only be visible by entering a password of your choice);
  • Publish
    • Immediately;
    • Choose a date in the past or in the future;
    • If you choose a date in the future, the article will be published automatically;
  • Permalink– you can change the final part of the URL (called a slug );
  • Categories– select the class to which this article belongs, or create a new one;
  • Tag– select the labels for this article or create new ones;
  • Featured image– it is the cover image that will appear on your report and on all archive pages;
  • Summary– write an overview of the article to prevent this from being automatically generated in the archive pages;
  • Discussion– you can block comments and pingbacks/trackbacks for this article.

I would like to focus for a moment on categories and blog tags.

Categories allow you to organize your articles based on general topics.

Each article should have only one category, or one category, and one sub-category.

You can create categories as you write the article, as we have seen, or you can make them from the Articles> Categories section of your Dashboard.

Here, you also can write a short description of the category.

Instead, tags are labels that you can assign to articles to describe the post’s content. Articles can have multiple tags.

You can create a tag directly from the article or from Articles> Tags, and also here, you can add a description.

Categories can have sub-categories. While tags can’t have “sub-tags,” they don’t have a hierarchical order.


Our article “The best hosting for WordPress” is part of the category “Reviews and rankings” and the sub-category “Hosting” because we also write reviews of other types of services.

As a tag, we have chosen to include the hosting name mentioned in the guide and other expressions. Such as “Create a website” because this topic is covered.

Now create a few test articles to familiarize the editor and article options.

Then take a look at your site, browse through the articles and categories, and see your blog starting to look more defined.

STEP # 10:

How to optimize the blog for SEO and place it on search engines


Now that your entire blog structure is ready, you can focus on optimizing your blog’s contents for SEO positioning.

Before you start writing, I suggest you install thank Math plugin. You can do this directly from the Plugins> Add a new section of your Dashboard.

Install and activate it and follow the wizard to start setting it up. I refer you to the guide on Rank Math for more details on using it.

When you work on your article or page, you will find the Rank Math section to enter one or more keywords that represent the subject matter.

As you write the text, Rank Math will give you tips on how to improve it from an SEO point of view.

For example, it might tell you:

  • that you used the keyword too little,
  • that the text is too short
  • or that you should link to other articles and to pages outside your site.

Follow the advice suggested to you because it is a relatively reliable tool and will help you get a better ranking on search engines.

However, SEO is also composed of other aspects, not just keywords, and content. Websites that are secure, fast, and perfectly visible on all devices are very welcome to Google.

For example, a good site is also responsive. That is, it can be seen and works well from all devices:

  • desktop,
  • smartphone
  • and tablet.

WordPress and even Elementor have a handy feature that allows you to preview the page on various devices.

If you find that something is wrong, you must remedy it.

Some problems you may encounter are:

  • an image is too large, and on smartphones, it is cut off or “pops out” from the screen;
  • the text is too small and does not read well;
  • some elements move abnormally …

Try to fix these problems to get good results on all devices.

Sometimes, however, the WordPress preview can be a little inaccurate.

For this, I recommend that you run tests on real devices.

Their speed is another decisive factor for positioning on Google and visitor satisfaction.

If your site loads too slowly, users get bored and leave.

The reasons for the slowness of a web page are numerous, starting with:

  • the quality of the hosting,
  • the number of scripts that are loaded,
  • by the weight of the images …

I suggest you this guide on how to make your site faster & SEO.

Add functionality to your blog with plugins.

One of the reasons WordPress has been so successful is adding features thanks to the plugin.

Plugins are extensions that enrich your website and are helpful both to those who visit your site and to you who manage it.

For more information, I recommend that you read these two guides:

There are plugins to do everything: from security to SEO, from selling products to booking appointments, from graphics to sharing on social networks …

If you browse the WordPress plugins directory, you might want to install them all, but be careful not to make the mistake of overdoing it!

It is always best to install as few plugins as possible on your site, partly for performance reasons and partly to avoid risks.

Be careful when using WordPress plugins:

  1. Each plugin adds codes and scripts, which obviously must be processed by the server and the browser, and this takes some time;
  2. Installing so many plugins could cause conflicts: the available plugins are tens of thousands, and not all of them may be compatible with each other, sometimes some problems may occur;
  3. There are thousands of very old plugins that are no longer followed by developers. Or very recent and therefore still little tested: these could also cause security problems.

To avoid any risk related to plugins, always choose them by following these guidelines:

  1. they need to be updated frequently;
  2. they must have a good number of installations;
  3. they must have great reviews.

You can find this information on the plugin description page.

STEP # 11:

How to publish the blog online?

How to publish the blog online

Now that the layout has been perfected and the contents have been written, you have also worked a little on optimization. We are ready to publish the blog.

To work on your blog consistently and be able to develop a strategy that works overtime, you must have the ability to collect data.

This data affects both visitors to your blog and the indexing of your blog.

In the first case, the tool you will need to use is Google Analytics. This free software provides you with a myriad of information.

With Google Analytics, you can know:

  • How many visitors come to your blog,
  • what articles and pages do they visit
  • how long do they stop
  • which geographic areas they come from
  • if they come back to your blog,
  • and much, much more!

The Google Analytics reports are very in-depth and allow you to have an overall and detailed view of how visitors interact with your blog.

To find out how Google sees your blog if your pages are correctly indexed, you will need Google Search Console to find any problems that block indexing.

This tool provides all the information you need to keep your blog always “healthy” from a search engine point of view.

To use these tools, you need to link your site to them.

You can find the procedures in the guides on How to connect your site to Analytics and How to connect your site to Search Console.

Once this is complete, you are genuinely ready to go.

What to do to index and publish your blog:

  1. go to your WordPress Dashboard
  2. navigate to Settings> Reading
  3. uncheck the box “Discourage search engines.”

Your web adventure begins!


Very well, at this point, it should be clear to you in general what it means to create a blog in practice.

We can move on to the second part, which is how to make your blog successful.

Let’s start!


How to create a successful blog

vHow to create a successful blog

We have come to the second part of the article. This most strategic part helps you plan and create a truly successful blog that generates revenue for your business.

Let’s start from the beginning, from choosing a name for your brand and the definition of your identity.

We will then explore the SEO strategies more effectively to gain visibility on search engines, and later we will talk about methods to make money with a blog.

We will see together how to write a blog article in copywriting.

Finally, we will talk about promotion systems for increasing the visibility of your blog.


How to choose the topic of your blog

There are blogs on any topic in the world …

Topics for creating a blog:

  • Who talks about fashion,
  • who of famous people,
  • gardening,
  • cooking,
  • of domestic organization,
  • of water sports …

In short, it seems that the blog, as a communication tool, is suitable for any topic.

And that’s right!

But all the blogs that have had some success have a particular feature: they only talk about ONE definite topic.

Someone even tried to create blogs of “everything,” where you can find articles like “minestrone.”

But trust me, none of these has worked.

The first rule for choosing your blog topic is only ONE topic.

Of course, it is possible to range over all the facets of this topic. You can cross over to similar issues from time to time, but the main case remains only one.

Deciding what your blog will be about is not a choice to be made lightly.

Look at yourself for a moment. You will realize that: you have a thousand different interests. You probably have skills in various subjects, and you will undoubtedly have passions closer to your heart than others.

There are two ways you can determine what your blog will be about:

  • choose what you want to talk about;
  • choose what others want to read.

What is better?

Talk about things you know well and love to madness? Or talk about things that may interest you a little less but have more following?

Unfortunately, you may have to compromise a little if you want your blog to succeed.

I can understand that your greatest passion is cleaning tile joints with a toothbrush, but how many people can have this same interest?

And could you build a business around it?

What are your chances of earning a living?

Then proceed as follows:

  1. Make a list of all the topics in which you feel “strong,” including passions, interests, and skills of any kind.
  2. If you need some ideas, check out my list of 100 topics for starting a blog.
  3. Now put the items on your list in order, beginning with those that are most interesting to you.
  4. Search the web to find out what other blogs already exist that deal with these topics – these will be your competitors.
  5. Also, visit the authors’ social profiles and find out if they have a good following.
  6. Think about what could be the earning strategies that can bring concrete results.

Keep in mind that it doesn’t matter that the topic you choose is of interest to millions.

The important thing is that it is sufficiently researched to insert your blog within this niche as well.

Furthermore, you will need to be experienced enough (or in any case able to find up-to-date information) to position yourself as a reference point in that sector.


How to choose your blog domain

How to choose your blog domain

Once the topic is established, you can begin to reflect on choosing the name and domain of your blog.

There are so many ways to create a compelling name. First of all, choose whether to use a brand or a descriptive title.

Here are some ideas on how to create your brand name:

  • a wholly invented character, but which “sounds good”.
  • A word or combination of words that has to do with a particular characteristic of your way of working and your values.
  • a name made up of modified words, for example, with a different letter.
  • a play on words on the subject of your sector.
  • a name that describes what you do.
  • simplify your name and surname (personal brand).

People will quickly understand your niche if you choose a brand that communicates what you do.

Using invented names or names that do not directly refer to your industry is a marketing choice.

You have to budget for a shorter or longer period in which your name will communicate absolutely nothing. Therefore, you will have to work hard to build the name-product combination.

Whatever your choice, always try to be clear and straightforward. Do not choose names that are:

  • hard to remember
  • too long
  • difficult to write
  • ambiguous or incomprehensible.

Once you have chosen the name of your blog, you can move on to selecting the domain.

The domain can be the same as the name or slightly different, but not too much.

For example, you can delete articles and add a hyphen in the domain, but don’t get too out of balance as it could create confusion.

You also decide which extension to use.

If you choose the .it, always play it safe, but today you can choose from hundreds of different extensions.

The .blog extension, for example, was created especially for blogging.

The .com extension is the most used worldwide and is ideal if you operate internationally.

However, using it in Italy gives more of a site for a company. It is created specifically to sell something and therefore does not directly communicate that it is a blog.

Make a list of the best domains that come to mind, then go to GoDaddy or Namecheap to check if they are free.

If they are already taken by chance, you can consult the automatic suggestions that these services make available to you.


How to search for keywords

How to search for keywords

Good keyword research is fundamental for those who create a blog.

Doing it right will let you know what topics users are looking for in your sector and, therefore, suggest which articles to write.

To get started. Go to SEOZoom and enter a keyword that has to do with the topic you are dealing with.

SEOzoom is my favourite tool for SEO positioning for my blog

You will quickly find out if this keyword is being searched for, by how many people and how high the competition is.

The Related Keywords section offers you other keywords always related to this topic. Still, here you could find much more profitable keywords.

Then choose the keywords they have:

  • high search volumes;
  • a high Keyword Opportunity;
  • a low Keyword Difficulty.

For those starting with a blog, it can be challenging to find right away the right keywords.

For this, you could work on the so-called long-tail keyword. These particular keywords identify a specific aspect of a topic.

Even if the search volumes of these words are a little lower, you are still sure to hit the mark.

Anyone looking for that keyword is looking for precisely that topic, so they’re sure to be interested in what you write.

Start searching like this and collect the most exciting keywords, both long tail, and short tail.

These keywords will serve as a basis for structuring your editorial plan.

An Editorial plan is a way to organize publishing articles on a blog. With a good editorial calendar, you will always know what to write. You will be able to plan your publications consistently.


How to create an editorial plan.

editorial plan

To create an editorial calendar, I recommend that you always start from the list of keywords you have selected.

If keywords deal with the same topic and therefore can be included in the same article, group them.

Identify, among this list, what are the keywords that could determine:

  • a higher volume of traffic.
  • increased interest.
  • and therefore, that can be used to write particularly in-depth articles.

These articles will be your “cornerstone,” i.e., more elaborate themes that will form the pillar of the entire structure of your blog.

This type of article allows you to create many “side” articles. You can deepen every single aspect you talk about in the main one.

Then start writing tentative titles for your articles.

Now create an Excel file (or Google Sheets) on which you are going to insert, in the header row, the following titles:

  • Publication date.
  • Title of the article.
  • Main keyword.
  • Related keywords.
  • Inspiration – links to web pages to get inspiration from.
  • Sources – links to any sources that can support your arguments (statistical data, interviews with experts, research, etc.).
  • Category – The category of the article.
  • Notes – leave a column for messages and notes, which will always be helpful.

Now fill in the table by entering all the data.

First, you’ll need to decide how often you mean to publish a new article.

Know how much time you have to dedicate to your blog. It is not necessary to publish an article a day right away. You can also post once, two, or three times a week. The important thing is that you are constant and organize yourself a little in advance.

I suggest you schedule the editorial plan for three months, then start writing as much as possible to have two / four weeks of articles ready in advance.

After this little initial effort, you will have plenty of time to dedicate yourself to your blog with all the necessary calm and concentration. And, should the unexpected happen, you will not risk skipping a publication.


How to make money with a blog

make money with a blog

The blog lends itself to many possibilities of monetization. As you will see in the following few paragraphs, making money with a blog is probably one of the easiest ways to make money on the internet.

With a blog, you can generate leads who then buy products and services in return.

And these can easily be your own or other people’s products and services, on which you get a commission, for example.

The only way to make money with a blog is advertising is entirely wrong.

In reality, monetizing a blog with advertising is just one of the many earning possibilities. Honestly, it is not even one of the most effective or fun!

Forearm with advertising an acceptable way. You must have some traffic, and indeed, this will not be possible if you are starting.

Now I’ll tell you about 4 ways to make money with a blog, and the first method I want to cover right away is that of advertising.


Monetizing a blog with advertising

First, you need to know that posting advertising on a blog it’s relatively simple. Being able to earn money, however, is another matter entirely.

Advertisements on a blog can be placed through a circuit such as Google AdSense.

By subscribing to the service, you will be given a code to add to the page where you want the advertisement to appear.

The advertisements that your visitors will see on your blog are customized based on:

  • their browsing experiences,
  • their preferences
  • and their interests.

That’s right, ads aren’t the same for everyone!

Each of us, when surfing the web, displays personalized advertisements.

It is one of the many purposes that the famous cookies have. We always accept (or almost …) without even knowing what they are.

If the user sees advertisements for products they have already shown some interest in, they will be more likely to click on the ad.

Earnings from advertising are usually of the Typepad Per Click. You are awarded a fee for each click users will make on the ads.

But let’s see another way to make money with advertising:

Another system is to sell advertising space to companies that want to show an ad on your blog.

There is no need to knock on the door of the companies in your city and propose your advertising spaces.

A platform called BuySellAds allows you to place advertisements on your blog of companies related to your sector.

In this case, however, to obtain satisfactory earnings, it is necessary to already have a specific volume of traffic on your blog.

So what to do if you are just starting out and still have few visitors?

Here are the other 3 methods you can consider to make money with your new blog:


Earn money by promoting affiliate products (i.e., affiliate marketing )

Affiliate marketing is a big world that generally works like this:

  1. You sign up for an affiliate program of a product or company that is part of your industry;
  2. Get a custom link, from which you can track all clicks and sales made through your link;
  3. Depending on the agreements, you will receive compensation for each click and sale. Usually, this is a percentage of the cost of the product.

With this system, you can suggest purchasing products within your articles and even write detailed reviews on a product to convince the reader to buy it.

Suppose you are interested in learning more about this topic. In that case, I invite you to read my guide 45 Best One Page WordPress Themes of 2022


Earn money with a blog by promoting information products

The sector of info products is vast, and many bloggers have made a fortune with this system.

It involves selling digital products in ebooks, video courses, webinars, or other formats to teach something.

Online learning, from any device and in any format, is now within everyone’s reach and is considered much more practical than a natural course of study in books.

If you have something to teach, selling an info product will help you make money with your blog.

The promotion of the product can take place through banners, popups, or dedicated articles on your blog.

But you can also launch a dedicated newsletter that inspires, educates, and guides your readers to continue their training with your information products.

Real cool if teaching is your forte!

There are many ways to sell this type of product with WordPress. The simplest is using the classic PayPal button to make secure transactions even with a credit card.

If you have so many products, you can use WooCommerceor for the service of Easy Digital Downloads.

To help you, you can learn more about this by reading these guides:


How to generate requests for quotations from the blog

Is there anything you can do for others? Through your blog, you can sell your services or consultancy to be carried out online or even offline.

If you have communicated trust and demonstrated your skills through your blog content, users will turn to you for advice and help them.

Trust me 🙂 I know something!

Promote your services with calls to action (or call to action) and banners within articles.

For example, you can propose an in-depth study of the subject dealt with through personalized consultancy at the end of your articles.

Remember to dedicate a page of your site to the presentation of your services. You can also insert the testimonials of other satisfied customers.

Even my site, WPProHelper, was born as a regular blog … but then slowly, I expanded it.

Over the years, I have added web services dedicated to creating websites and those looking for timely and specialized website assistance on WordPress.

The blog is the ideal starting point to launch many beautiful initiatives you have in your head and would like to carry out.

Indeed, we don’t know how to communicate in a natural and already developed way.

But we can acquire it and develop it over time to write content that meets the needs of our readers.

For this reason, at a strategic level, it is good to know how to write the right article for the right content!

Let’s talk about it now …


How to write the “right” articles for your blog, the “right” way.

Writing blog posts is not just about talking about any topic in bursts.

Some rules will help you communicate more effectively and make the content more exciting and fluent in reading.

First, decide how you will approach the topic.

There are many article formats that you can use:

  • the tutorial or step-by-step guide.
  • the list.
  • the opinion article.
  • the review.
  • storytelling (you teach something by telling a story).
  • the comparison (between two or more services, products, ideas…).
  • the interview (which can only be written or also include a video).
  • the case study.

Then start writing your article starting from a lineup …identify the main topics you will talk about and give each section a title.

Structure the speech in sections and sub-sections.

The article’s title will be the level 1 title (H1). While the title of each section will be a level 2 (H2) or level 3 title (you can go deep down to level 6, but usually, it doesn’t go beyond level 4).

Pay attention to the hierarchical structure of the titles because it is essential both for the reader, who will better understand how the speech is organized and for the search engines.

Then start writing your article taking some essential precautions on the web.

9 essential rules for writing an article:

  • remember to use the keywords, but do not exaggerate: their presence in the text must indeed be strong enough, but the speech must still seem natural and not “forced”;
  • use short, simple paragraphs and sentences;
  • it uses logical connectors to link the various parts of speech together (e.g., therefore, therefore, on the contrary …);
  • establish a communication style and stick to it in all your articles (fun and direct, formal and professional…);
  • Always include an introduction to present what you are going to talk about and a conclusion to summarize the salient features or take stock of the situation;
  • beware of grammatical errors and punctuation;
  • format the text to make it more understandable using bulleted and numbered lists, bold, italics, citations, etc .;
  • add images to better clarify the concepts exposed;
  • Always post links to your other articles and external resources.


How to promote your blog

How to promote your blog

Well, what to say, it would seem that everything is ready:

  • you have chosen the topic of the blog by carefully evaluating the interests of potential readers,
  • you also did good keyword research to hit the target with confidence,
  • you have come up with excellent titles and organized your editorial plan,
  • you wrote your articles following the best SEO and copywriting rules,
  • you have also set up a monetization strategy

What happens now?

Will visitors and customers arrive in droves?

Sorry to disappoint you, but the reality is a little different.

Creating a blog and filling it with articles is not enough to succeed.

You have already done a tremendous job, but something important is still missing. Promote your blog and make yourself known around.

The quickest way to get exposure is to use paid ads.

But the problem is this: even if you have capital behind you to invest in advertising, the results will not be lasting.

Advertising allows you to be visible as long as you pay, but what happens when the money runs out?

By taking advantage of much cheaper (even free) but a little more demanding strategies, you will be sure of obtaining safe and long-lasting results.

Here are the most effective ways to promote a blog.

Now I’ll explain them all to you, but you have to promise me that you will always apply them for the whole life of your blog, and not just at the beginning.

What is the point of buying a Ferrari already knowing that you will not get regular service?

The same goes for the blog: it will never let you down with a bit of constant maintenance.

Use social media

social media

The main channels for promoting a blog are certainly social networks. But which social networks?

You’ve probably come up with Facebook, Twitter, Instagram, and maybe the list stops there. But think about it: how many social networks do you know? Are so many!

According to the research of We Are Social, the most popular social networks are:

  1. YouTube
  2. Whatsapp
  3. Facebook
  4. Instagram
  5. Messenger
  6. Twitter
  7. Skype
  8. LinkedIn
  9. Pinterest
  10. Telegram
  11. TikTok
  12. Twitch
  13. Snapchat
  14. WeChat
  15. Tumblr
  16. Reddit

All of them can be used to promote your blog, but the question is: what are your target’s favourite social networks?

Because this is what you need to aim for, invest more in platforms that allow you to reach as many users as possible but that correspond to your typical reader.

When you decided to start a blog, you imagined targeting people with particular interests, demographics, a certain age, etc.

Once you have established who your “ideal visitor” is, find out which social networks are most active and promote your blog mainly on these.

For example, analyzing the statistics, we discover some interesting data:

  • Twitter is predominantly used by men (66.3%)
  • Pinterest has a primarily female audience (79.2%)
  • TikTok users are very young (48% are under 30)

From this first glance, it would seem that Twitter is the perfect social network if you are targeting a male audience. Pinterest for a female audience, and TikTok if your readers are very young.

This is just a very simplistic example. I suggest you do more in-depth research to find out the most attractive social networks for your sector.

Also, remember that certain types of content and topics are more successful than others on each social network.

  • On Facebook, you can range from videos to text posts
  • Twitter lends itself well to presenting news
  • Instagram and Pinterest are great for promoting your blog with beautiful images
  • TikTok and YouTube focus on shorter and more direct videos on the first, more extended and more in-depth on the second.

As you can see, social networks are not all the same, but they all have great potential that you can exploit in your favour.

Guest Blogging

Guest blogging is the publication of an article in another person’s blog. It is a widely used technique with many advantages.

Here’s how it works.

Let’s say you contact me and tell me:

“Hey Andrea, would you like to write an article on my blog about web design? You are strong in the industry and, if my readers see your name, they will trust me even more! “

And I would answer you:

“Of course, gladly! But allow me to insert a link inside it to a page of the WPProhelper’s blog, so I repay myself for the effort by earning extra visits.”

“Done deal!”

At this point, you will promote my article by saying, “Hey, look, Andrea Di Rocco published an interesting article on my blog!”

Those who already know me will be intrigued and will visit the article, making you gain traffic and popularity.

I will have inserted a link to one of my articles to deepen the discussion. Then your visitor will also come to the SOS WP blog to find out more, and I, too, will have more visits.

And after this first collaboration, we will likely work together again in the future; who knows!

Let’s see it in reverse instead.

You could contact me and tell me:

“Hey Andrea, but you know I have this specific topic in mind and, since I’m an expert, I’d love to write an article about it for you.”

And I would tell you:

“Very gladly! It would be useful to have an expert in this sector as a guest.”

So I would have an extra article on my blog to receive new traffic, and you would have good visibility.

And that’s guest blogging (“Guest” – the one who hosts).

The article thus created has the name of the guest post.

To find bloggers looking to start such collaborations, look for those already quite established in your niche.

I suggest you don’t aim too high when you are just starting because you would hardly get a response, which could leave you disappointed. Instead of contacting the big name in the sector, aim a little lower, but not too much.

Then propose to them to publish your article or ask if they would be interested in writing one for your blog.

Usually, blogs have a page dedicated to guest blogging, where you can find the various conditions for requesting collaboration.

I recommend that you also create one for your site, where you indicate the characteristics of the articles that you are willing to publish on your site, for example:

  • The minimum and maximum number of words
  • if they have to send you the images too or you take care of them
  • how many backlinks to their site they can insert
  • whether the content is intended for advanced or novice users

And any other information you deem necessary.

The newsletter


Email marketing is another effective tool for growing your blog and keeping in touch with your readers.

When a user lands on yours for the first time, they will hardly remember you after finding the information they were looking for.

I seek, I find, I read, adios!

Here, we have to make that adios disappear and to make the visitor remember you, a very effective method is to offer him the subscription to the newsletter before he leaves.

Make the subscription form quite prominent on the page and catch the attention. For example, you can use a popup or a banner in the sidebar.

It also encourages registration by offering an “unmissable gift” to those who register.

Discount codes, free consultations, webinars, even the classic pdf manual are all “hooks” that allow you to increase the number of subscribers.

Once you have the contacts, you can send them periodic newsletters informing them about the new contents of the blog.

The most significant advantage of newsletters is that they can allow you to build your network of loyal readers. And your future customers are much more likely to be among them.

With email marketing, you have a good chance of getting a lot of conversions, so use this channel to promote your products/services, as well as your blog.

Influencer marketing

Have you ever seen a video or post by an influencer who at some point mentioned some brand, character, blog, website?

For example, you know YouTube videos starting with “This video is powered by / sponsored by…”?

And maybe you even followed his advice and went to that same site or bought that product?

If the answer is yes, you have seen an example of influencer marketing.

Influencers have a very high level of credibility. Very often, everything they say is The Absolute Truth to their followers.

Therefore, you can understand how much this can be an advantage for promoting their product, website, or blog.

Just think that, according to Statista, 8 billion dollars were invested worldwide in influencer marketing in 2020, almost double in 2017!

Influencer marketing is one tool that brings more significant results. It is rather difficult to exploit it if you are at the beginning and are looking for the collaboration of a particularly well-known influencer.

If you want to use this channel, know that there will be some money to invest, so consider how convenient it can be, that is, how much it can make you earn.

Also, don’t expect to get a partnership any time soon.

We need to work a little:

  • Identify influencers in your sector or any case who are targeting the same target as you
  • Start following them and participate in their initiatives, leave comments on their blog and social networks
  • Cultivate this type of relationship for some time. You, too, are part of the community
  • Contact them to ask for their willingness to mention your blog.

Also, in this case, as for guest blogging, you will hardly be able to count on the collaboration of a big name, but don’t be discouraged and keep looking.

Many micro-influencers can help you get good results, especially if dealing with a very niche topic.

Remember, once you get the result you were hoping for, avoid “unfollowing them” the next day! 😉

The shoutout technique

The shoutout is a technique used on Instagram. Another user is mentioned using a link like @profilename, and its subscribers are invited to follow that profile.

It is a strategy similar to influencer marketing and can also be applied to other social networks.

It is essential, to get some results, to create a relationship with the person to whom you intend to ask the shoutout, so you will have to:

Create a relationship with the person you intend to shoutout:

  1. identify social profiles of influencers or micro-influencers in your sector
  2. start following them
  3. be part of the community in an active way
  4. interact directly with them.

Unfortunately, a practice that has spread to the point of degenerating into spam is that of the shout4shout, that is, I do you a favour, and you do me one.

As a principle, it is not wrong, and it is not said that you cannot use it if done seriously.

Once you have established a special relationship with the influencer, show that you are genuinely interested in what he says. You can invite him to visit your profile and finally propose a shout4shout.


The mistakes to avoid when creating your blog

Now you know how to create your blog, but I would like to tell you clearly what you must NOT do if you want your project to succeed.

Mistake # 1: Publish only when it happens

One of the worst mistakes of those who create a blog is to infrequently publish. Without consistency, and only once in a while.

Google loves blogs they post frequently, and readers also prefer to frequently check blogs where new articles are often found.

This doesn’t mean publishing one article a day, but setting a rule and sticking to it. You can start once a week, then increase to two or more.

Mistake # 2: Writing trivial titles

Headlines that are too trivial or too exaggerated inevitably make visitors flee!

The title of a blog article is significant. It is the business card of the paper and whether it is read or not depends on how much curiosity it can arouse.

A good title must first be clear, include keywords, and summarize the content.

Also, it has to grab attention: use provocative terms, work on emotions but don’t overdo it!

You could end up in the abyss of “clickbait,” i.e., those titles that promise great content. At the same time, instead, it deals with great disappointments.

Mistake # 3: Neglecting SEO

The main goal is certainly to be read by people, but remember not to neglect search engine optimization.

Always try to find the right balance between the quality of the content, which is clear, flowing, and interesting, and keywords.

Add links to other blog content to dig deeper into the topic in question and cite authoritative sources to support your claims.

Mistake # 4: forgetting about social shares

When you publish an article, don’t leave it waiting for someone to come and read it.

Promoting your posts by sharing them on social networks should be the backbone of your blogging strategy.

Just as you will constantly publish articles, you will also have to be stable on social networks.

Sharing your latest and most popular posts will attract traffic and allow you to gain exposure.

Plus, add social sharing buttons to your blog so your readers can help you grow with simple, natural word of mouth.

Mistake # 5: Forgetting to Grow Your Business

Sometimes, those who write a blog tend to consider it a personal diary more than a real business.

Writing a blog, however, is not an end in itself. The blog is a natural source of income. For this reason, you have to think about how to grow your customers.

Develop a strategy for collecting leads, starting from simply signing up for the newsletter to promoting your products or services.


How to start a successful blog in 30 days or less

Now that you’ve read the first and second parts of this guide, it’s time to blend everything you’ve learned together and bring it to fruition.

To help you, I have summarized the main steps to follow here.


  1. Choose your blog topic:
  • Make a list of the issues you are firm on
  • Find the most interesting ones
  • Think about earning possibilities
  • Find the best topic
  1. Choose your blog domain:
  • Choose between a brand or a personal brand
  • Avoid complicated, too long, or incomprehensible names
  1. Search for keywords by choosing those with:
  • High search volumes
  • High keyword opportunity and low keyword difficulty
  1. Research your competitors
  2. Define the goals you want to achieve
  3. Buy a hosting plan and register your domain
  4. Choose the structure and design for your blog and decide whether to use:
  • Elementor Pro
  • A theme with unique features
  1. Set up your webspace and blogging basics:
  • Install the SSL certificate
  • Install WordPress
  • Configure your site
  • Install the theme
  • Install Elementor Pro (if you will use this method)
  1. Create the main pages
  2. Create the navigation menu
  3. Draw up an editorial plan
  4. Write your first 20-30 articles and publish them
  5. Optimize the site
  6. Define your earning strategies:
  • Affiliate products
  • Infoproducts
  • Services
  • Consulting
  1. Download the Pre-Release Checklist and make sure everything is ready
  2. Publish and index your blog

Before publishing your blog, I recommend doing as aeroplane pilots do!

Before taking off the pilots must meticulously follow one “Before Takeoff Checklist,” which is a series of final checks to do before taking off.

Inspired by aeroplane pilots, I have created a Pre-Release Checklist for blogs that covers these 5 key areas:

  1. Content and design of your blog;
  2. WordPress functionality and performance;
  3. Positioning on Google;
  4. On-site Marketing to generate leads;
  5. Legal aspects from Privacy to the GDPR.

You can download this checklist directly from our free member’s area if you wish. You will also find other valuable and easy-to-apply manuals (or handbooks).

Starting a blog is easy. But building a blog that will be successful and make money takes hard work, dedication, and grit.

But the rewards far outweigh the risks!

Blogs are affordable and more accessible today than they have ever been before.

Like anything else in life, there will be obstacles that will attempt to throw you off course. But I encourage you to move on with your passion and share it through your blog.

Everything you need to get started is here. You can get started right away by getting your free domain and web hosting on Bluehost in minutes.

As you begin your blogging journey, remember talking to humans.

Be you. Be adventurous. Be honest and transparent.

As you consistently create great content, your tribe will flock to you, listen, and convert.

Have you already started your blog? What is holding you back?